Accelerating the EV transition through utilities.

Motor announces $7 million investment from AES and Mitsubishi Corporation to accelerate the adoption of electric cars through utility companies across the United States. 

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Motor empowers utilities to accelerate the EV transition by giving them the tools to help their customers drive electric.

  • of consumers reported some level of interest in buying or leasing an electric vehicle. Yet only;

  • said they were very familiar with the fundamentals of owning an EV.

  • Motor members cite the subscription option as the best way to test out EVs in their purchase journey.

  • Motor members cite the utility as either their direct source or part of their research for enrolling. 

  • of qualifying Motor members enrolled in AES Indiana’s new managed charging program. 

By facilitating the adoption of EVs, utilities can: 

Increase revenue and influence load growth that is managed for the benefit of all customers. 

Accelerate EVs on the road and installed managed charging base, connecting their customers with cleaner, more cost-effective transportation solutions.

Support local and state governments’ and the nation’s climate goals.

What Motor brings

Utilities have proven they can be a channel to change consumer behavior. They turn to Motor to help facilitate EV adoption and are looking for a partner who has:

The resources to market to and engage with interested EV customers, and the capacity to help them navigate the adoption process.

Relationships with car dealerships to supply EVs to interested customers. 

An integrated adoption platform to guide customers through the EV journey, which makes it easier to cross-promote other utility offerings.

Why Motor?
  • See how Motor increased EV adoption with Indianapolis utility

    Download the case study.

    AES Indiana Case Study
  • Find out why utility customers use Motor

    Download the Motor business overview.

    Motor Overview


  • STEP 1
    STEP 1

    Together, we define a plan for the utility's territory and enter a partnership.

  • STEP 2
    STEP 2

    We deploy a local Motor implementation and customer service team.

  • STEP 3
    STEP 3

    We establish local car dealer and electrician networks.

  • STEP 4
    STEP 4

    We collaborate on local outreach and marketing.

  • STEP 5
    STEP 5

    We increase EV adoption and program enrollment, in line with the utility's goals.

 “Our partnership with Motor has contributed significantly to EV adoption in our market, increasing adoption by more than 20% since Motor’s launch in the Indianapolis area. Motor’s seamless signup process enrolls more than 75% of drivers into managed charging programs, a real benefit to any US utility and to the clean energy overall.”

 -  Kristina Lund, President and CEO of AES Indiana and AES Ohio. 

Motor in the news
Press release - Motor Announces $7 Million Series A Investment to Accelerate Adoption of Electric Vehicles

AES and Mitsubishi Corporation invest in Motor to provide consumer EV adoption services to electric utility companies.

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